The leading mobile operator of the Azerbaijan Azercell Telecom LLC, the company that always introduces the latest technological innovations in the Telecom market of the country has achieved another success. Thus, Azercell has scored 64% in the latest Net Promote Score (NPS) evaluation for the second quarter of 2017, by surpassing all of its competitors. In fact, Azercell became the first company in Azerbaijan that started to measure the Customer Loyalty Index – NPS in 2014. the company retained its leading position in NPS performance in local mobile telco market in the second quarter of 2017. It should be noted, that this time the methodology of NPS evaluation included both Baku and the regions.
NPS index measures the loyalty of the customer to the product or the company and its willingness to recommend the product and services to others. By applying this unique evaluation, Azercell has proved its leading position in the sphere of customer care services. This innovative metric allows Azercell to study the customer needs more carefully and organize its activity by considering their preferences.
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The leader of the mobile communication industry of Azerbaijan and the biggest investor in the non-oil sector Azercell Telecom LLC was founded in 1996. With 48% share of Azerbaijan’s mobile market Azercell’s network covers 80% of the territory and 99,8% of population of the country. Currently, 4,5 million subscribers choose Azercell services. Azercell has pioneered an important number of innovations in Azerbaijan, including GSM technology, advance payment system, 24/7 Customer Care, online customer services, GPRS/EDGE, M2M, MobilBank, one-stop- shop service offices Azercell Express, mobile e-service "ASAN signature", etc. Azercell deployed first 4G – LTE services in Azerbaijan in 2012. According to the results of mobile network quality surveys of Global Wireless Solutions company and international systems specialized in wireless coverage mapping such as "Opensignal" and "Testmy.net", Azercell’s network demonstrated the best results among the mobile operators of Azerbaijan.